Nothing stands still for long in marketing, and it looks like the year ahead will be no exception. According to the latest Hays UK Salary & Recruiting Trends 2019 report, nearly seven in ten (69%) of marketing employers expect their business activity to increase over the coming 12 months.
And with increased work comes an increased need for staff: nearly three-quarters of employers (73%) are looking to recruit over the coming year. For 32% of organisations, the focus will be on recruiting temporary and contract staff, to fulfil the requirements of one-off projects.
Salaries in the sector have seen a modest growth of 1.3% over the last year – although some areas have seen higher increases, with staff working in data insight seeing a rise of 3%. 70% of employers say they have increased salaries, and 19% of employees have received a pay rise following a request.
A huge 93% of marketing employers have experienced skills shortages over the last year, with 22% citing a need for data and analytics skills shortages as the main challenge in their organisation. Nearly half (49%) of all organisations have seen productivity hit by skills shortages, and 40% have seen a negative impact on their innovation and creativity. In fact, 37% of employers say they don’t currently have the talent in their organisation to meet their business objectives.
Yet with 60% of marketing professionals planning a move over the next year, there is a large talent pool available for marketing employers to benefit from. It is therefore essential for organisations to make sure they’re offering candidates what they want in order to recruit the right people.
To discover more insights about marketing, and the prospects for the next year for marketing as a whole, request your copy of the Hays salary guide at hays.co.uk/salary-guide.
For more information or to discuss your recruitment needs in this field, please contact your local consultant.
Over her last ten years at Hays, Clare has developed a detailed understanding of creative and customer focussed industries and the talent they need to succeed. She is a believer that great behaviour drives the culture of the business and allows the customer experience to be one of the highest quality.
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