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Building your personal brand: tips, tools, and strategies
4 min read | Hays Experts | Report | Career development Job searching | Cultural fit
In today’s competitive job market, your personal brand is your most valuable asset. It’s more than a CV or LinkedIn profile - it’s the story you tell, the reputation you build, and the value you offer. Whether you’re job hunting, aiming for promotion, or growing your network, building a strong personal brand can set you apart and open new opportunities.
Download our comprehensive guide, Build Your Personal Brand, for strategies to help you take control of your professional reputation.
Your personal brand is how others perceive you - online and offline. It’s shaped by your values, skills, experience, and the way you communicate. A strong personal brand can:
Tip: Our step-by-step guide, Build Your Personal Brand, will help you to audit your online brand.
Your personal brand is the impression you leave on others - online and offline. It’s how you present your skills, values, and experience to employers, colleagues, and your wider network. A strong personal brand helps you stand out, build trust, and attract new opportunities.
Begin by identifying your strengths, values, and what makes you unique. Audit your online presence (especially LinkedIn), update your profiles, and make sure your messaging is consistent. Our free guide includes practical checklists to help you get started.
It’s a good idea to keep your professional and personal lives distinct online. Use LinkedIn for your career and networking, and review privacy settings on platforms like Facebook or Instagram. Always check your employer’s social media policy before posting about work.
Download our in-depth guide, Build Your Personal Brand, for:
Get started on your personal branding journey today!