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Your cover letter is your introduction to your CV is a chance to capture the attention of the reader and demonstrate the qualities that set you apart from other applicants.

Have you demonstrated your skills in your job application?

Each job application should be tailored when you’re applying to show you are the right person for this job. Underline the keywords used to describe the skills, training and experience required in the job description. Search through your own career history for specific examples of how you can demonstrate you have what the employer is looking for.

Your cover letter should complement your CV by highlighting the most relevant aspects relating to the position. We suggest making a draft, then when you are satisfied that it reads well ask a friend to review it.

Make sure it has a clear subject link:

  • You must send to a person; never just 'Dear Sir or Madam'
  • Always quote the job title, the reference number and your name


Keep it on one page

Be clear, focused on the point of the cover letter or email. list skills and experience with examples of why you are the right person for the company.

Cover letter checklist

  • You’ve tailored it to every specific application
  • It’s on one page
  • Its addressed to a specific individual
  • It creates an action plan for specific future contact
  • Give it to a friend or someone in your network to review

While some job roles require a cover letter, most will only need your CV. If you need any guidance on this (or any aspect of your job search) then find your nearest office and get in touch with an expert consultant. 

Securing an interview

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Download the Securing an Interview guide by clicking the button below and following the steps.

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