How to write a Cover Letter that secures interviews: Expert tips, examples & mistakes to avoid

Write a cover letter that gets you noticed

A strong cover letter can make the difference between being shortlisted or overlooked. It’s your chance to show why you’re the right fit for the role and to complement your CV with a personal touch.

Our free guide to securing an interview includes practical advice on how to write a cover letter that stands out, plus tips on optimising your CV and online profile.

What you'll learn in this Guide:

1. Maximise your CV 

• Include priority details
• Highlight your core strengths
• Tailor your CV for each role
• Present your experience clearly and professionally
   

2. Enhance your online profile

• Optimise your LinkedIn presence
• Build meaningful connections
• Engage with relevant groups and content
   

3. Write a strong cover letter

• Your cover letter should complement your CV and demonstrate why you're the right fit.
   

Cover Letter tips with Examples:

1. Tailor your message:

Use keywords from the job description and provide specific examples.
Example:
If the job ad mentions ‘project management experience,’ you might write:
"I led a cross-functional team to deliver a digital transformation project three weeks ahead of schedule.”
 

2. Use a clear subject line

Address your letter to a named contact and include the job title and reference number.
Example:
Subject line: Application for Marketing Manager – Ref: MM2025 – Jane Smith
 

3. Keep it concise

Limit your cover letter to one page and focus on relevant experience.
Example:
With five years of experience in B2B sales, I’ve consistently exceeded targets and built strong client relationships.
 

4. Complement your CV

Highlight achievements that support your CV without repeating it.
Example:
While my CV outlines my technical skills, I’d like to highlight my ability to translate complex data into actionable insights for stakeholders.
 

5. Define next steps

Let the employer know your availability and preferred contact method.
Example:
I’m available for an interview at your convenience and can be reached via email or phone.
 

6. Proofread and review

And finally, ask someone to check your draft for clarity and tone.

Common Cover Letter mistakes to avoid:

• Using a generic template
• Repeating your CV word-for-word
• Failing to address a person
• Being too long or too vague
• Ignoring the job description
• Overly formal or casual tone
• Typos and grammatical errors
• Not including a call to action
   

Our experience with cover letters and securing interviews

Our team of recruitment experts help applicants to secure interviews every single day. We’ve helped millions of job seekers find their next role. So we know what recruiters are looking for when seeking exceptional candidates. 

As such, our guide is written by the best in the business. Finding opportunities that match your skills and ambitions is just part of what we do at Hays. We also offer training and upskilling, alongside tailored support to help you make the most of your skills and potential.

Need help with your cover letter? 

Get instant access our Securing an Interview guide to learn how to structure your CV, write a compelling cover letter, and improve your chances of landing your next role.