DNA of a Marketing Leader | Hays

DNA of a Marketing Leader | Hays
Skip to content
Hays - Recruiting experts worldwide
  1. I am
    I am
Browse by expertise

DNA of a Marketing Leader

Traits for success
DNA of a Marketing Leader_cover.jpg

We asked over 370 leading marketers across the UK what makes them tick and how they got to where they are today. They were asked about their educational background, qualifications, route to leadership, international experience, personal characteristics, challenges and advice for the next generation. Career paths vary greatly, but many share something in common – The DNA of a Marketing Leader.

 View our DNA of a Marketing Leader report

Essential career advice for aspiring marketing professionals

Marketing remains an exciting and popular career choice. Many enter the profession with the aspiration of making it to the top. They help to set strategy, make key decisions and maximise an organisation’s profitability.

While digital marketing has revolutionised how we communicate, the foundations of good marketing remain unchanged, and there has never been a more exciting time to be climbing the career ladder.

Career tips to make it to the top

GAIN INTERNATIONAL EXPERIENCE

International-experience.jpg

Career tip: Build your international experience with a worldwide company. Be open to travel and gain new experiences abroad.

BE COMMERCIALLY AWARE

Commercial-awareness..jpg

Career tip: Be proactive with understanding business objectives. Ensure that your work is aligned with your organisation’s goals.

PROVE THE VALUE OF YOUR EXPERTISE

new-marketing-techniques

Career Tip: Develop your analytical skills to prove that your decisions can quantify a healthy financial return. This will help you to accurately plan campaigns.

GET TO GRIPS WITH DIGITAL

digital-marketing

Career Tip: Develop your analytical skills to prove that your decisions can quantify a healthy financial return. This will help you to accurately plan campaigns.

 View our DNA of a Marketing Leader report