Head of Customer (Trade) Marketing
JOB_52072844540969Job type
PermanentLocation
LondonWorking Pattern
Flexible Working,Full-timeSpecialism
Market Research And AnalysisIndustry
Retail & Consumer GoodsPay
Up to £71,000 + 15% bonusClosing date
17 Jun 2024
Head of Customer (Trade) Marketing - Global FMCG Business - Up to £71,000 + 15% bonus - London (Hybrid)
Your new company
Hays have exclusively partnered with a rapidly expanding international FMCG company who for more than 50 years have been one of the largest names of their kind. They have an innovative portfolio of seven reputable brands, selling into specialist stores in the UK, Spain, Paris, Italy. The team are all extremely passionate about what they do and work closely together towards a goal that is something more important than sales, there is a real human and fulfilling feel to the company and its individuals.
Hays have exclusively partnered with a rapidly expanding international FMCG company who for more than 50 years have been one of the largest names of their kind. They have an innovative portfolio of seven reputable brands, selling into specialist stores in the UK, Spain, Paris, Italy. The team are all extremely passionate about what they do and work closely together towards a goal that is something more important than sales, there is a real human and fulfilling feel to the company and its individuals.
Your new role
As Head of Customer Marketing you will spearhead strategic initiatives that not only enhance customer engagement but also drive revenue growth.
- Develop and implement customer marketing strategies that directly contribute to sales targets and revenue growth.
- Collaborate closely with the sales team to align marketing efforts with sales objectives and maximise opportunities in the market.
- Identify and prioritise key accounts for targeted marketing initiatives.
- Manage a team of 9 sales development and field sales professionals
- Work closely with key account managers to create customised marketing programs that strengthen relationships and drive sales within key customer segments.
- Devise and execute impactful trade promotions to drive sell-through at retail partners.
- Monitor promotion effectiveness, analyse ROI, and adjust strategies to maximise sales impact.
- Foster strong partnerships with retailers and distributors to ensure seamless execution of marketing programs at the point of sale.
- Implement joint marketing initiatives with channel partners to amplify brand visibility and drive sales.
- Collaborate with the marketing and design teams to create compelling point-of-sale materials that enhance product visibility and drive conversion.
- Provide guidance on retail merchandising strategies to optimise product placement and maximise sales potential.
- Develop training materials and tools to equip the sales team with the knowledge and resources needed to effectively communicate product benefits and close sales.
- Provide ongoing support to the sales force, addressing challenges and identifying opportunities for improvement.
- Leverage data analytics to track and measure the impact of marketing initiatives on sales performance.
- Utilise insights to optimise strategies, improve customer targeting, and increase overall sales effectiveness
What you'll need to succeed
- Proven experience in customer marketing with a focus on driving sales, preferably in the FMCG industry
- Strong understanding of sales processes and the ability to collaborate effectively with sales teams
- Team management experience
- Results-oriented mindset with a track record of achieving and exceeding sales targets
- Excellent communication and negotiation skills
- Ability to thrive in a fast-paced and sales-driven environment.
What you'll get in return
You will receive a competitive annual salary dependent on experience. There is a hybrid working model of 3 days in the office and 2 days from home a week, that allows working hour flexibility. You will also receive a fantastic work life balance. Most importantly, you will get the opportunity to work with a team of motivated, driven, and passionate individuals who put their all into what they do. There is also a clear guaranteed progression path within this role.
Head of Customer (Trade) MarketingJOB_520728445409692024-03-252024-06-17
Talk to Zoe Klein, the specialist consultant managing this position
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JOB_52072844540969