eCommerce Lead
JOB_53101684677815Job type
PermanentLocation
LondonWorking Pattern
Flexible Working,Full-timeSpecialism
Digital MarketingIndustry
Retail & Consumer GoodsPay
Up to £70,000
eCommerce Lead - up to £70,000 - London (hybrid) - Skincare Brand
Your new company
Your new role
CRM & Lifecycle Marketing (Klaviyo Expert):
Paid Media Management:
E-commerce Trading & Website Management (Shopify Expert):
Data & Reporting:
What you'll need to succeed
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.
They are a premium skincare brand that has gained global recognition for its minimalist aesthetic, commitment to sustainability, and focus on skin health. The company’s product range spans skincare, body care, and haircare. They are looking for a strategic and hands-on E-commerce leader to lead the digital growth of the brand. This role is perfect for a data-driven, performance-oriented leader who thrives in a fast-paced environment and brings deep expertise across CRM (Klaviyo), paid media, and Shopify e-commerce management. You will be responsible for driving revenue growth, optimising customer journeys, and ensuring best-in-class brand experiences across all digital touchpoints.
Your new role
CRM & Lifecycle Marketing (Klaviyo Expert):
- Own the end-to-end CRM strategy and execution using Klaviyo.
- Develop advanced segmentation strategies to drive personalised campaigns and automated flows.
- Continuously optimise email and SMS performance (open rates, CTR, CVR, AOV, LTV).
- Collaborate with creative and content teams to develop high-performing messaging and design.
- Lead retention and loyalty initiatives through data-backed customer lifecycle analysis.
Paid Media Management:
- Oversee and optimise paid media performance across platforms (Meta, Google, TikTok, etc.).
- Work to hit ROAS and CPA goals.
- Develop full-funnel media strategies in alignment with product drops, promotions, and key seasonal moments.
- Analyse campaign data to inform targeting, creative testing, and budget allocation.
E-commerce Trading & Website Management (Shopify Expert):
- Own the performance and day-to-day management of the Shopify store.
- Manage onsite merchandising, product launches, A/B testing, and CRO initiatives.
- Ensure a seamless UX/UI journey across mobile and desktop.
- Collaborate with developers to implement new features, integrations, and app solutions.
- Oversee promotional planning, product performance tracking, and inventory optimisation.
Data & Reporting:
- Create and maintain performance dashboards across e-commerce KPIs.
- Use data insights to identify growth opportunities and improve conversion paths.
- Deliver weekly and monthly reports to leadership on channel performance and customer insights.
What you'll need to succeed
- Bachelor’s degree in Marketing, Business or related field.
- 7+ years of experience in eCommerce, Trading, CRM, Paid Media.
- Strong understanding of eCommerce platforms (preferably Shopify) and CRM/CDP systems (preferably Klaviyo).
- Highly Experienced with Web Analytical tools (Eg. GA4, Omniture etc)
- Experience with Paid Marketing Management – Management of the various paid channels (Meta, Google, TikTok and Affiliate).
- Understanding of SEO principles and Site Structure surrounding.
- Excellent analytical skills with the ability to interpret data and provide actionable insights.
- Strong project management skills and the ability to manage multiple initiatives simultaneously.
- Excellent communication and interpersonal skills, known as a team player.
- Excellent Excel skills and the ability to work with datasets and gain insight quickly, and build reports from scratch
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.
eCommerce LeadJOB_531016846778152025-04-102025-07-10
Talk to Zoe Klein, the specialist consultant managing this position
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JOB_53101684677815