THE DNA OF A MARKETING LEADER
We asked over 370 leading marketers across the UK what makes them tick and how they got to where they are today. They were asked about their educational background, qualifications, route to leadership, international experience, personal characteristics, challenges and advice for the next generation.
Marketing remains an exciting and popular career choice. Many enter the profession with the aspiration of making it to the top. They help to set strategy, make key decisions and maximise an organisation’s profitability.
While digital marketing has revolutionised how we communicate, the foundations of good marketing remain unchanged, and there has never been a more exciting time to be climbing the career ladder.
Here are some key findings from the report:
- 77% of marketing leaders rate their overseas experience as highly valuable
- 62% of marketers say the next generation of marketing leaders must have commercial awareness
- 69% say that proving ROI will become a bigger part of their role in the next 5 years
- Only 18% of marketing leaders rate their digital skills as very good
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