Job type
PermanentLocation
LincolnWorking Pattern
Full-timeSpecialism
Generalist MarketingIndustry
Manufacturing & ProductionPay
£35-38,000
Sales & Marketing Executive | Lincoln | £35-38,000
Sales & Marketing Executive (B2B | Market Intelligence)
Lincoln | £35,000 – £38,000 + Benefits
Some roles are about activity. Others are about understanding markets, spotting opportunity and knowing where to focus your efforts. This is firmly the latter.
Based in Lincoln, this opportunity sits within a successful, well-established business with a global client base. While the role is local, the exposure is international, offering the chance to develop within a specialist B2B environment where quality, precision and insight matter.
This is ideally suited to someone with a solid grounding in a commercial or marketing role who is ready to step forward into a position where your thinking shapes how opportunities are identified and pursued.
The role
This isn’t high-volume marketing. It’s informed, deliberate activity.
Initially, you’ll build a strong understanding of the business, including its products, customers, CRM and marketing channels. From there, your focus shifts to opportunity and insight.
You’ll monitor UK procurement portals, identifying and assessing relevant tenders and applying judgement to what is genuinely worth pursuing. Alongside this, you’ll help shape external positioning, managing social media and reviewing product literature, brochures and online content to ensure clarity, consistency and credibility.
A key part of the role is market intelligence. You’ll track competitor activity, understand market movement and build a clearer picture of where opportunity sits, adding context and value to commercial decision-making.
As your knowledge develops, you’ll expand into European markets, working across EU procurement portals and developing regional insight.
Over time, you’ll become a central link between market understanding and how the business positions itself to win.
Why this role stands out
This is a genuine step forward, where you’ll develop:
- Strong B2B marketing and commercial awareness
- The ability to identify and evaluate real opportunities
- Experience in competitor analysis and market intelligence
- Exposure to international markets
It’s the kind of role that builds a broader, more valuable skill set, opening up future development opportunities.
What you’ll bring
You’ll have experience in a commercially focused role and be ready for more responsibility, you’ll likely:
- Think in a structured, analytical way
- Take ownership and follow things through
- Be interested in markets, competitors and positioning
- Communicate clearly and professionally
Most importantly, you’ll see this as a career step, not just another role.
The offer
- £35,000 to £38,000 plus benefits
- Clear progression and development
- Lincoln-based, within a collaborative team and a business operating globally
The bigger picture
If you’re ready to move beyond execution and start understanding how businesses identify opportunity and compete effectively, this role gives you that platform.
It’s a chance to build real commercial awareness, gain international exposure and play a meaningful part in business growth.
Contact Will Taylor at Hays in Lincoln directly to find out more about this role.