Job type
PermanentLocation
LeicesterWorking Pattern
Full-timeSpecialism
Market Research And AnalysisIndustry
Banking & Financial ServicesPay
Upto £37,000 per annum
Marketing Performance Analyst upto £37,000 per annum
Job Title: Performance Marketing Executive
Location: Leicester area
Position Type: 35 hours per week
Hybrid: 3 days in office
Salary: £30,000 - £37,000
Your new company
We are a leading business insurance and tax compliance firm for the self-employed, part of a global insurance group. Since 1988, we’ve been committed to simplifying insurance and tax for contractors and freelancers with a range of tailored services. We’re seeking a passionate and enthusiastic Marketing Performance Analyst to join our growing team and help shape our future growth strategy.
Your new role
Performance Tracking and Optimisation
Monitor the PPC performance of campaigns and identify opportunities for improving efficiency and effectiveness through data analysis.
Test and optimise various elements of the website and campaigns, including customer buying journeys, landing pages and PPC ad copy.
Assist in implementing tracking improvements across the websites using GTM optimisation and data layer ingestion.
Audience Segmentation
Segment customer and prospect data to better understand customer behaviour and preferences.
Develop personas and audience profiles to guide targeted marketing efforts.
Data Visualisation
Use data visualisation tools to present data in a clear and actionable manner.
Translate complex data into easy-to-understand visuals for non-technical stakeholders.
CRM
Collect, analyse, and interpret marketing data to identify trends, patterns, and opportunities for optimisation.
Use statistical and analytical tools to extract insights from large datasets.
Communicate complex data findings in a clear and understandable manner and recommend actionable insight.
What you'll need to succeed
Proficient in Google Analytics (GA4) in an e-commerce context.
Confident using Tag Manager and Looker Studio.
Experience with CRM software management.
Experience with automated marketing tools.
Proficiency in data analysis and presenting compelling insights from complex datasets for various audiences, including senior leadership.
A proven ability to collaborate and liaise effectively with diverse stakeholders.
Expertise with marketing analytics tools and platforms.
Strong attention to detail and exceptional organisational skills.
Creative and innovative thinker, intellectually curious with the ability to challenge the status quo.
What you'll get in return
Upto £37,000 per annum.
Employee benefit package.
Work for an equal-opportunity employer.
Work for an equal-opportunity employer.
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.
