Job type
PermanentLocation
Leicestershire (Onsite)Working Pattern
Full-timeSpecialism
Digital MarketingIndustry
Property & Real EstatePay
£40,000 - £60,000 (DOE) + bonus + benefits
MARKETING MANAGER/HEAD OF MARKETING, CONSTRUCTION, PROPERTY SECTOR, LEICESTERSHIRE, PERM OPPORTUNITY
HAYS Marketing is working in partnership with a well-established leading organisation in the property sector who are seeking a dynamic and experienced Marketing Manager or a Head of Marketing to lead its marketing function and drive strategic growth. This is a full-time, onsite role based in Leicestershire, reporting directly to the Managing Director.
The Opportunity
This is a rare chance to join a purpose-led business that delivers bespoke property solutions for clients with complex needs. The successful candidate will play a pivotal role in shaping the brand’s voice, enhancing digital presence, and lead a small marketing team in a fast-paced, rewarding environment.
Key Responsibilities
- Lead and manage the marketing department, overseeing workload and team performance.
- Maintain and optimise the company website (WordPress), ensuring SEO best practices.
- Develop and execute social media strategies across platforms to boost engagement.
- Design and deliver segmented email marketing campaigns with performance tracking.
- Build and manage B2B campaigns with full visibility of pipeline performance.
- Collaborate on high-quality content creation for multiple channels.
- Leverage CRM platforms to enhance marketing operations and customer journeys.
- Monitor analytics using GA4 and other tools to inform strategy and reporting.
- Support event planning and delivery, including webinars and networking initiatives.
- Work cross-functionally to ensure consistent messaging and brand alignment.
What You’ll Bring
- Digital marketing expertise
- Previous line management experience
- Strong proficiency in using WordPress, SEO, CRM systems, and email marketing tools.
- Proven ability to manage social media platforms and drive engagement.
- Excellent communication and project management skills.
- Experience managing budgets and working independently.
- A valid UK driving licence.
Desirable
- Degree in marketing, communications, or a related field.
- Familiarity with Canva or Adobe Creative Suite.
- Understanding of accessibility standards in digital content.
What’s Offered
- Competitive salary based on experience
- 28 days holiday plus bank holidays
- Yearly incentives – team trip to Europe
- Pension scheme
- Contemporary offices
- Quarterly bonus based on company performance and KPIs
- A supportive and inclusive working environment.
- Opportunities for career progression and professional development.
- Flexible working arrangements under an agile policy.
- The chance to make a meaningful impact through your work.
Please click apply now with your up-to-date CV or email me for more information.
