SWOT- a Planning Tool for Your Business

There are many tools to support you as you develop your business idea, plan and grow your business.

One of these is called the SWOT Analysis Tool or simply SWOT.
SWOT stands for

• Strengths
• Weaknesses
• Opportunities and 
• Threats

Completing a SWOT during the planning phase of your business helps you develop your idea into a viable business.

It can help clarify your thinking and prompt you to consider a broad range of factors that may impact the success of your business.

Target Audience

Small business owners and operators

Learning Objectives
In this video we introduce the SWOT Analysis Tool, its features and how you can use it to help plan and grow your business.

Business Outcome

Awareness of the SWOT as a useful planning tool as business develops and grows. Using the SWOT can also help growth planning, the introduction of new products and changes in location.

Critical Thinking and Problem Solving

Are you constantly "firefighting"? Does it seem as though problems always appear at the last minute or just before the weekend?

In this course, you will learn strategic steps to prevent much chaos and solve new or recurring problems. Through the use of application exercises and rich multimedia process, your ability to think critically and solve problems effectively and in a timely manner will increase thus propelling your end results to new heights.

Learning Objectives

• Identify and diagnose the root of a problem as opposed to treating symptoms
• Use critical thinking to develop alternate solutions to problems and evaluate potential outcomes
• Choose and implement appropriate solutions and strategies to solve problems
• Ensure success by monitoring progress, verifying resolutions and evaluating results

Time to complete

35 minutes