Product Marketing Manager
JOB_53829494781090Job type
PermanentLocation
LisburnWorking Pattern
Full-timeSpecialism
Generalist MarketingIndustry
Manufacturing & ProductionPay
£50,000 - £60,000
Join as Product Marketing Manager for an international manufacturer entering a major product expansion phase.
Your new company
Hays are partnering exclusively with a long‑established global manufacturing organisation supplying high‑quality, specialist products into international markets. The business is known for its engineering excellence, strong product pipeline and commitment to improving user experience through continuous innovation.
The company operates as part of a wider international group with teams across Europe, Asia Pacific and multiple export regions. This structure gives employees access to global expertise, modern systems and clear opportunities for international progression.There are several reasons why this is a particularly strong career move:
- Salary of £50,000 to £60,000 depending on experience
- 38‑hour week, with consideration for reduced hours
- Hybrid working with two days from home
- Early Friday finish at 2pm
- Clear progression potential across global teams
- Funded development, including opportunities to complete CIM qualifications
The organisation is investing heavily in product development and international growth. Marketing has real influence here, and you’ll play a strategic role in shaping how products enter and perform across global markets.
Your new role
As Product Marketing Manager, you will lead how products are brought to market, positioned and communicated across multiple international regions. You’ll work closely with product management, commercial teams and counterparts worldwide to ensure clear differentiation, consistent messaging and strong commercial impact.
Key responsibilities include:
Leading full product launch activity, from analysis and value proposition development to collateral creation and sales enablement
Owning product positioning and messaging across all countries, channels and audiences
Developing high‑quality marketing content including brochures, product material, press releases and training assets
Supporting product managers with market insight, customer feedback, trend analysis and competitor intelligence
Collaborating with global markets on launch plans and promotional activities, ensuring alignment with brand, quality and regulatory standards
Delivering post‑launch marketing activity, evaluating performance and recommending improvements
Managing marketing events, budgets and offline activity to ensure alignment with strategic goals
What you'll need to succeed
You’ll bring a strategic, commercially minded approach to product marketing and be confident working across multiple teams, time zones and disciplines.
Essential requirements:
- Third‑level qualification in Marketing, Business or a related discipline
- At least five years’ experience in marketing, product management or commercial strategy
- Strong track record delivering product marketing strategies and supporting commercial growth
- Excellent written communication and persuasive copywriting skills
- Demonstrable project management experience, particularly around content creation and cross‑team collaboration
- Ability to work across several initiatives at pace
- Strong interpersonal and stakeholder management skills
- Experience within manufacturing or engineering
- Exposure to regulated or technical industries
- Digital marketing or basic design capability (e.g. Adobe, InDesign)
What you'll get in return
You’ll join a global organisation where marketing plays a central role in growth, product adoption and international expansion. You’ll benefit from:
A highly competitive salary of £50,000 - £60,000 per annum and strong overall benefits package
Hybrid working (2 days from home) and genuine work‑life balance
Early finish on Friday at 2pm
Clear international progression pathways
Continued learning and professionally funded development
Hands‑on involvement in major product launches and global campaigns
A collaborative culture where your expertise directly shapes commercial outcomes
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or email Matthew.McArthur@hays.com or call Matthew on 02890446911.
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.
Talk to Matthew McArthur, the specialist consultant managing this position
Located in Belfast, 5th Floor, Donegall House, Donegall Square NorthTelephone 0333 010 5397