Product Marketing Manager
JOB_53953274799714Job type
PermanentLocation
CheltenhamWorking Pattern
Flexible Working,Full-timeSpecialism
Generalist MarketingIndustry
Manufacturing & ProductionPay
£50,000 - £70,000
Product Marketing Manager / Cheltenham / £50,000 - £70,000
Your new company
Your new role
What you'll need to succeed
What you'll get in return
What you need to do now
Join a market-leading organisation at the forefront of innovation, designing award-winning products across well-known brands. With a strong commitment to investing in both cutting-edge technology and its people, this business fosters a collaborative, inclusive culture where every employee plays a part in delivering outstanding customer experiences.
Driven by a shared purpose to create better, more sustainable solutions, the organisation combines engineering excellence with a customer-first mindset – making it an exciting place for ambitious product and marketing professionals to grow their careers.
Your new role
As a Product Marketing Manager, you will play a pivotal role in shaping product strategy, driving commercial performance, and delivering growth across key product categories. This is a highly strategic, insight-driven role focused on product performance – not brand campaigns – ideal for someone who thrives on data-led decision-making.
You will:
- Own and execute product marketing strategies, including positioning, pricing, and go-to-market plans.
- Lead new product launches, working closely with design and cross-functional teams to ensure on-time, high-impact delivery
- Analyse category performance, using data insights to identify opportunities and drive improvements
- Conduct market and competitor analysis to inform strategic direction
- Manage product lifecycle and portfolio optimisation, including range reviews and customer segmentation
- Act as the voice of the customer, ensuring products meet real-world needs
- Collaborate across marketing, sales, manufacturing, and demand planning to align strategies and commercial outcomes.
This is a hands-on, commercially focused position where you’ll influence key business decisions and directly impact market share and profitability.
What you'll need to succeed
To excel in this role, you’ll bring a combination of commercial insight, strategic thinking, and strong stakeholder management skills.
Key requirements include:
- Proven experience in product marketing, product management, or related roles (ideally in consumer goods, home improvement, or tech)
- Strong commercial acumen with experience in P&L, pricing, or budgeting
- Data-driven mindset with excellent analytical capabilities
- Ability to manage multiple projects and stakeholders effectively
- Excellent communication and presentation skills, with the ability to influence at all levels
- Customer-centric approach with a passion for innovation
Additionally, you will ideally have:
- At least 3 years’ experience across marketing, channel management, or product development
- Strong organisational skills and attention to detail
- A proactive, problem-solving mindset and creative approach
- Technical understanding of products or manufacturing (beneficial but not essential)
What you'll get in return
This is offered as a permanent position, with a salary of £50,000 - £70,000, dependent on experience.
Other benefits include flexible / hybrid working, 33 days annual leave (including bank holidays), bonus scheme, pension, a cycle-to-work scheme, discounted online shopping, amongst others.
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV to Jessica Dando.
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.
Product Marketing ManagerJOB_539532747997142026-05-222026-08-21
Talk to Jessica Dando, the specialist consultant managing this position
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JOB_53953274799714