Paid Social Strategist
JOB_53710554766246Job type
PermanentLocation
LondonWorking Pattern
Flexible Working,Full-timeSpecialism
Digital MarketingIndustry
Retail & Consumer GoodsPay
c. £75,000
Paid Social Strategist - Retail D2C - London - c. £75k
Your new company
You'll be joining a fast‑growing, highly creative consumer brand that designs and sells innovative products worldwide. Operating as a lean, ambitious, and experiment‑driven team, this company thrives on big ideas, fast execution, and high‑impact performance. With a collaborative culture and a passion for creating memorable consumer experiences, the environment is energetic, entrepreneurial, and full of opportunity.
Your new role
What you'll need to succeed
What you'll get in return
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.
#LI-DNI
You'll be joining a fast‑growing, highly creative consumer brand that designs and sells innovative products worldwide. Operating as a lean, ambitious, and experiment‑driven team, this company thrives on big ideas, fast execution, and high‑impact performance. With a collaborative culture and a passion for creating memorable consumer experiences, the environment is energetic, entrepreneurial, and full of opportunity.
Your new role
As the Paid Social Strategist, you will take ownership of planning, launching, and optimising paid campaigns across Meta (Facebook & Instagram), TikTok, and TikTok Shop. You'll partner closely with creatives to develop and iterate high‑performing ad content, run structured testing across copy and creative, and oversee the full acquisition funnel from prospecting to retargeting.
A key part of your impact will be cracking paid social performance for a low‑AOV, low‑LTV product range - ensuring profitability even on tight margins. You'll drive experimentation, analyse performance data, and constantly push for new angles, hooks, and approaches to scale growth.
What you'll need to succeed
- Proven hands‑on experience managing Meta Ads campaigns
- Strong understanding of paid social fundamentals, including funnel structure, creative testing, budget pacing, attribution, and optimisation
- A proactive, resourceful, and strategic mindset
- Confidence in proposing bold ideas and owning execution
- Desirable experience: TikTok Ads, TikTok Shop Ads, and eCommerce or consumer goods brands
What you'll get in return
- A high‑impact role within a small, fast‑moving team
- The ability to take real ownership and see your work directly influence growth
- Creative freedom to test, explore, and scale new ideas
- An energetic, ambitious culture that values experimentation and high performance
- The chance to help shape a brand that's expanding quickly and making its mark globally
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.
#LI-DNI
Paid Social StrategistJOB_537105547662462026-01-292026-04-30
Talk to Zoe Klein, the specialist consultant managing this position
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JOB_53710554766246