Your new company

Hays have partnered with a UK-based wellness beverage brand redefining the traditional experience by infusing it with science-backed health benefits. Positioned as the world's first "smart coffee," they blends premium coffee beans and matcha leaves with hydrolysed collagen peptides, adaptogens, and essential nutrients to support holistic well-being. Their product portfolio is designed to enhance cognitive function and physical endurance, promote healthy skin, support immune health and provide sustained energy and focus.

Your new role

• Source and collaborate with content creators and freelancers to produce ad-ready content that aligns with brand voice and performance goals
• Write compelling creative briefs that communicate messaging, tone, and objectives clearly to content creators and editors
• Review and give clear, constructive feedback on video edits to ensure high-quality output and alignment with performance metrics
• Deliver a steady pipeline of short-form video assets optimised for Instagram and other social ad platforms, refreshed weekly
• Monitor ad performance creatively – look at what’s working and ideate new approaches based on trends, hooks, and formats as well as iterate on results.

What you'll need to succeed

• Proven experience creating content for paid advertising, particularly for Instagram Ads (Meta platform) and Tiktok Ads.
• A strong portfolio or examples of performance-driven video creatives
• Exceptional creative instincts and a knack for storytelling in under 60 seconds
• Solid understanding of performance metrics (CTR, thumb-stop rate, hold rate etc.) and how to reverse engineer creative from results
• Ability to juggle multiple projects and meet tight weekly deadlines
• Excellent written and verbal communication skills

What you will get in return

• A chance to shape the voice and visual identity of a growing premium brand.
• A creative, supportive, and wellness-focused work culture.
• Competitive salary and shares in the company.
• Opportunities for personal and professional growth.

What you need to do now

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.