Your new company
You will be joining a well‑established international travel organisation operating across the UK, Ireland, the Nordics, and the Baltics. The business is home to a team of over 300 destination specialists who design exceptional B2B travel experiences for group travellers, FIT clients, and the MICE sector. With offices across Europe and the US, the company is dedicated to delivering authentic, high‑quality tours and unforgettable moments for its global partners.

Your new role
As the Marketing Manager, you will take full ownership of the organisation’s websites, ensuring they remain dynamic, engaging, and commercially impactful. This is a varied and hands‑on role where you will:

• Manage and update multiple websites using WordPress, including landing pages, blog content, and core site updates.
• Ensure all content is SEO‑optimised and aligned with brand guidelines and audience needs.
• Lead SEO strategy and conduct ongoing SEO research (Google Trends, Keyword Planner, Moz).
• Optimise content for AI‑driven and conversational search environments.
• Analyse website performance using Google Analytics and deliver monthly reporting with insights and recommendations.
• Produce monthly performance reports across bookings, users, and destination trends.
• Drive continual improvements in user experience, site discoverability, and conversion.
• Plan and deliver paid LinkedIn campaigns for multiple brands, including budget and performance management.
• Develop and manage Google Ads campaigns to support traffic acquisition.
• Support sales teams with tradeshow registrations, digital assets, stand artwork, and collateral development.
• Deliver broader marketing support across video production, intranet updates, presentations, and printed materials.

What you'll need to succeed

• Advanced experience with WordPress and CMS management
• Strong expertise in SEO, including optimisation for AI-driven search
• Proficiency in Google Analytics and website performance analysis
• Experience running digital campaigns across LinkedIn and Google Ads
• Excellent skills in content strategy, brand storytelling, and UX optimisation
• Ability to manage stakeholders, vendors, and multiple concurrent projects
• Highly organised, proactive, and comfortable balancing both strategic work and hands-on delivery

What you'll get in return
You will join a collaborative, international team passionate about creating exceptional travel experiences. You can expect:

• The opportunity to take full ownership of digital platforms across multiple global brands
• A dynamic and varied marketing role with real impact on commercial growth
• Exposure to international teams and destination specialists across Europe and the US
• Professional development across digital, UX, and marketing strategy
• A supportive team environment with the chance to shape digital innovation within the organisation

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.