• Develop and oversee the rollout of the email marketing strategy to enhance engagement, lead generation, and customer retention across diverse audience segments
• Create and deliver strong email campaigns, segmented by target audience driving engagement and lead generation
• Balance creative and technical aspects of email campaigns, including content creation, design, segmentation, A/B testing, and performance optimisation
• Ensure the highest standards of quality, accuracy, and consistency are maintained across all campaigns. This includes upholding best practices in email deliverability, data management, and compliance
• Analyse email performance and engagement metrics, producing regular reports to identify opportunities for optimization and improvement. Make data-driven recommendations to enhance future campaigns
• Work to enhance and maintain a positive sender reputation by building quality email lists, improving data segmentation, and adhering to email marketing best practices
• Work closely with cross-functional teams to understand business needs, address blockers, and drive alignment across email initiatives.

• Confident in planning, creating and managing email marketing campaigns, automation journeys and data capture activities
• Good technical and HTML for email skills, ideally within Salesforce Account Engagement Cloud (Pardot) or similar email systems
• Experience of driving engagement and nurturing audiences
• An eye for detail and excellent problem-solving skills
• Team leadership skills including excellent communication and the ability to lead effectively
• Ability to develop and lead a team to deliver high-quality, impactful email campaigns
• Strong experience with email marketing platforms & CRM systems (ideally Pardot/Salesforce Marketing Cloud)
• Proficiency in reporting and analysing email performance metrics
• Experience in using project management tools (e.g. Trello) to coordinate and plan
• A deep understanding of segmentation, list hygiene, and maintaining data integrity in email marketing
• Knowledge of email compliance regulations (e.g., CAN-SPAM, GDPR).

What you need to do now

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