• Manage client’s always-on display and social media investment with a focus on driving incremental performance uplift.
• Work with our client’s Campaigns and Commercial Planning teams to ensure display and social channels deliver key commercial priorities.
• Work with the media and DCO agencies to deliver a digital Test & Learn framework, utilising Dynamic Creative Optimisation (DCO)
• Analyse performance data to identify optimisation opportunities across creative and media levers
• Work with the client’s Capability Manager to develop a reporting platform to measure digital performance and support weekly reporting, insight and optimisation decisions
• Be the principal admin for digital activation and reporting platforms (Google DV360 and CM360)
• Support measurement and analytics stakeholders with digital media data requirements where required
• Work with Capability Manager and the Digital Product team to recommend and support on-site tagging requirements.
• Manage approved and blocked site lists and monitor brand safety and inventory quality across display and paid social
• Manage the Digital Performance Evaluation Framework (DPEF) to agree looks and CPLk goals and track them over time.

• A performance mindset – constantly striving to improve performance
• Be passionate about digital and data
• Understanding the role of digital display and social media in driving brand and purchase consideration
• A deep understanding of Google DV360 and CM360 platforms
• A proven ability to derive insight from data and make optimisation recommendations accordingly
• A strong understanding of the digital media ecosystem including success metrics and KPIs
• Able to work collaboratively within a matrix organisation
• Confident at presenting insights and recommendations with convictions to a wide range of stakeholders.

• 5+ years agency/client-side experience planning and implementing programmatic and paid social media strategies
• Experience managing DCO campaigns
• Experience with: Meta, Google (YouTube, not Search), Display advertising, TikTok (beneficial)
• Experience of managing different markets like the US, UK & India.

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.

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