Your new company

Your new role

• Develop and deliver a digital content strategy aligned with organisational objectives and statutory requirements.
• Own and maintain the content roadmap, ensuring digital content supports service delivery and public engagement.
• Work collaboratively with internal stakeholders to translate complex policy, guidance, and service information into clear, accessible public facing content.

• Produce, edit, and publish high‑quality content for websites, intranet, email, and social media.
• Ensure all content is accurate, accessible, user centred, and compliant with public sector standards (including WCAG 2.2 AA accessibility requirements).
• Create engaging multimedia content (graphics, video, infographics) to support campaigns and service updates.
• Oversee content within the organisation’s Content Management System (CMS), ensuring information architecture remains intuitive and up to date.
• Work closely with IT, digital, and external suppliers to support continuous improvement of digital channels.
• Lead on SEO, site search optimisation, and content performance monitoring.
• Develop and maintain digital content guidelines, tone of voice, and standards in line with UK Government Digital Service (GDS) best practice.
• Provide training, advice, and quality assurance for content editors across the organisation.
• Ensure compliance with data protection, information governance, accessibility legislation, and internal policies.
• Use analytics tools (e.g. Google Analytics, Siteimprove, Hotjar) to monitor performance and user behaviour.
• Produce regular performance reports and recommendations for improvement.
• Lead user testing activities, incorporating user feedback into ongoing content optimisation.
• Build strong relationships with service teams, senior leaders, and partner agencies to understand needs and deliver effective content solutions.
• Support digital campaigns, public consultations, and emergency communications when required.

What you'll need to succeed

• Proven experience in managing digital content within a public sector, government, or similarly complex organisation.
• Strong writing, editing, and storytelling skills with the ability to simplify complex information.
• Hands‑on experience with CMS platforms (e.g. Drupal, WordPress, Sitecore, Umbraco).
• Solid understanding of accessibility standards (WCAG 2.2), usability principles, and GDS‑style content design.
• Experience using digital analytics tools to inform content decisions.
• Ability to manage competing priorities and work in a fast‑paced, deadline‑driven environment.
• Excellent communication and stakeholder management skills.

What you'll get in return

A competitive day rate of £300-400

What you need to do now

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.

If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.