CRM Manager
JOB_53721594767716Job type
PermanentLocation
LondonWorking Pattern
Full-timeSpecialism
CrmIndustry
Retail & Consumer GoodsPay
Up to £60k
CRM Manager - £60k
Your New Company
A rapidly expanding lifestyle retailer with a strong ecommerce presence and a growing store footprint. Known for its distinctive product design and loyal customer base, the business is investing heavily in customer experience and digital growth. Due to continued success, they are now looking to strengthen their marketing and digital capabilities.
Your New Role
As CRM Manager, you will be responsible for shaping and delivering the brand’s end-to-end retention strategy. You will own the CRM roadmap, develop multi-channel campaigns, and lead the evolution of loyalty and lifecycle programmes. You'll work closely with ecommerce, creative, retail, and brand teams to ensure customers receive a consistent, personalised experience across every touchpoint.
Key responsibilities include:
- Defining and delivering CRM strategy aligned to wider commercial objectives
- Owning customer data, segmentation, and insight to drive informed decision-making
- Leading CRM campaigns across email and emerging channels, including BAU, optimisation, and brand storytelling
- Developing and managing loyalty initiatives, VIP strategies, and enhanced clienteling experiences
- Designing automated lifecycle journeys to deepen engagement and increase LTV
- Partnering across the business to champion customer-centric thinking and share actionable insights
What You’ll Need to Succeed
- 5+ years’ CRM or retention marketing experience, ideally within ecommerce or retail
- Proven track record of boosting repeat purchase, engagement, and customer lifetime value
- Hands-on experience with a CRM/ESP platform (ideally Klaviyo)
- Strong analytical ability, including experience with reporting, A/B testing, and segmentation
- Comfortable with technical basics such as HTML or SQL
- Experience developing or managing loyalty programmes
What You’ll Get in Return
You’ll join a collaborative, ambitious team where your ideas will directly influence how customers engage with the brand. Benefits include:
- Competitive salary
- Staff discount
- Health cash plan
- Cycle to Work scheme
- Hybrid working
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.
CRM ManagerJOB_537215947677162026-02-032026-05-05
Talk to Sam Jones, the specialist consultant managing this position
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JOB_53721594767716