• Develop and execute end-to-end content strategies for homepage experiences, category pages, and customer touchpoints.
• Collaborate with Product, Marketing, and Trading teams to deliver content aligned with business objectives and seasonal campaigns.
• Ensure all content meets brand guidelines and complies with legal and regulatory requirements.

• Design and optimize digital customer journeys across retail and travel experiences.
• Use data-driven insights to enhance content performance and conversion rates.
• Balance social-native content with expectations of a comprehensive loyalty platform.

• Implement A/B testing strategies to improve content effectiveness.
• Monitor and analyze content performance metrics, providing actionable insights.
• Prepare regular reports on engagement, conversion rates, and customer satisfaction.

• Proven experience in digital content management, ideally within the retail, travel, or loyalty sectors.
• Strong portfolio showcasing creative content across multiple formats and channels.
• Proficiency with content management systems(Contentful), analytics tools, and A/B testing platforms.
• Ability to translate business objectives into engaging digital content.
• Innovative thinker with strong project management skills.
• Excellent communication and collaboration abilities.
• Data-driven mindset with experience in content performance analysis and optimization.
• Familiarity with personalization and segmentation strategies.
• Understanding of loyalty programs and customer retention strategies.
• Knowledge of industry trends and customer behaviors.
• Experience working in an agile product environment.

What you need to do now

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.

If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.