Your new company

Hays are supporting a leading healthcare technology business based on the outskirts of Norwich who are searching for a Community Marketing Manager to join their team. Reporting into the Brand & Marketing Manager, this role will play a key part in translating key messages into meaningful content for social and PR channels.

Your new role

As the Community Marketing Manager, you will play a pivotal role in shaping the voice of the brand. You will be responsible for nurturing the community across various performance channels, fostering meaningful interactions, and ensuring a positive brand image. Additionally, you will craft persuasive and authentic copy that captivates the audience and drives engagement. Other responsibilities will include:

• Create a compelling and relevant content strategy for the brand's online platforms, including social media.
• Crafting clear, engaging, and concise communication materials that are relevant to the audience.
• Develop, deliver and grow an advocacy programme to support acquisition growth.
• Establish relationships with influencers, press, and media personalities to secure mentions for the brand.
• Collaborate with the Brand Manager to develop integrated communication strategies that support advocacy and customer engagement.
• Serve as a brand spokesperson.
• Monitor and analyse engagement metrics to evaluate the impact of advocacy efforts and content strategies.
• Stay current on national news and industry trends to inform content creation and advocacy strategies that resonate with a national audience.
• Manage budgets and resources for advocacy programs and content creation projects.
• Mentor team members on advocacy messaging and community engagement strategies.

What you'll need to succeed

To be successful for this role, you will need previous experience in a marketing or communications position, with strong knowledge of social media marketing and public relations (PR). You will have excellent verbal and written communication skills and the ability to gather, interpret, and leverage data to make informed decisions. It is key that you can create engaging content and activities that resonate with community members. You will be efficient at managing tasks, schedules, and resources to ensure timely delivery of community initiatives and responses.

What you'll get in return

• Salary up to £36,000 per annum

• Hybrid working - 3 days in the office, 2 from home.

• Office based in Bowthorpe, Norfolk.

• 23 days annual leave + 8 Bank Holidays

• Discounts on everything from groceries and shopping through to holidays, insurance, days out, restaurants and more

• 24/7 employee assistance programme

• Family and friends’ discounts on our services & products

• Pension Scheme, up to 4% Company matched

What you need to do now

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.

If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.