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20 May 2015

School leaders striving for a creative environment face significant challenges today, as they balance the drive for creativity with meeting government standards. Following a 12 month series of debates at schools across the UK, new guidance on becoming a creative school has been produced by education experts Sir Tim Brighouse and David Cameron in partnership with Hays Education

At the seminars senior education leaders discussed what creativity means in their school, and how they strive to make creativity a characteristic of their school, while meeting Ofsted requirements. The report, ‘Ten challenges to becoming a truly creative school’, builds on their experiences and outlines ten key challenges for schools to focus on to develop a creative environment for both staff and students.

The challenges discussed include: finding the right staff, encouraging creative leadership and staff development, involving students, parents and the community and the ways in which teaching, learning, assessments and timetabling can all contribute to a creative environment.

Paul Matthias, Director for Hays Education comments: “Being creative and innovative while delivering measurable results is something many teachers struggle with. Becoming more creative in education can involve asking some difficult questions of yourself and your school leaders, but by facing the ten challenges we outline teachers and school leaders can work towards delivering a truly creative curriculum, involving teachers, leaders and parents alike.”

Sir Tim Brighouse commented: “'I hope the report will convince everyone that creativity is not something at risk, nor something some lucky few enjoy. It's in every one of us and creative schools can and do unlock deep wells of it among its pupils and staff'

Commenting on the discussion seminars, David Cameron, Chair of the York Education Partnership, said: “I think we have learned as much from the conversations that we have had as anyone else who attended them. We hope this will make some contribution to supporting many ambitious heads and teachers in very challenging times."

To request a copy of the report visit


Sir Tim Brighouse was the former Chief Education Office in Oxfordshire and Birmingham, and he is currently visiting Professor at the Institute of Education.

David Cameron is a speaker and advisor on education issues and Chair of the York Education Partnership. 

About Hays
Hays plc (the "Group") is a leading global professional recruiting group. The Group is the expert at recruiting qualified, professional and skilled people worldwide, being the market leader in the UK and Asia Pacific and one of the market leaders in Continental Europe and Latin America. The Group operates across the private and public sectors, dealing in permanent positions, contract roles and temporary assignments. As at 30 June 2014 the Group employed 8,237 staff operating from 237 offices in 33 countries across 20 specialisms. For the year ended 30 June 2014:

- the Group reported net fees of £724.9 million and operating profit (pre-exceptional items) of £140.3 million;
- the Group placed around 57,000 candidates into permanent jobs and around 212,000 people into temporary assignments;
- 24% of Group net fees were generated in Asia Pacific, 42% in Continental Europe & RoW (CERoW) and 34% in the United Kingdom & Ireland;
- the temporary placement business represented 59% of net fees and the permanent placement business represented 41% of net fees;
- Hays operates in the following countries: Australia, Austria, Belgium, Brazil, Canada, Colombia, Chile, China, the Czech Republic, Denmark, France, Germany, Hong Kong, Hungary, India, Ireland, Italy, Japan, Luxembourg, Malaysia, Mexico, the Netherlands, New Zealand, Poland, Portugal, Russia, Singapore, Spain, Sweden, Switzerland, UAE, the UK and the USA


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