Hays, the world’s leading recruiting experts in qualified, professional and skilled people, announces today that it has become the Official Recruitment Partner of Manchester City Football Club.
Manchester City Football Club are one of the pre-eminent teams in the English Premier League (EPL), enjoying a number of recent successes including Premier League Champions in 2012, runners-up in 2013 and winning the FA Cup in 2011. They have one of the fastest growing fan-bases of any global football club and they are one of the most ambitious and high-profile clubs in the EPL. Their brand is broadcast to over 1.5 billion viewers and football fans globally each year, providing a marketing platform into every major city in the world today.
Hays plans to activate the three-year partnership through a global marketing programme using City’s crest, player imagery and powerful brand messaging with a focus on digital and social media platforms, as well as match-day LED advertising and media interview backdrops. The company will also be ensuring global employees can experience the City partnership with extensive engagement and incentive programmes.
Sholto Douglas-Home, Hays Group Marketing Director, said:
“The partnership between Hays and Manchester City is based on a mutual ambition to attract skilled, expert professionals to build high performance teams, whether it be on the football pitch or in the world of work. We both thrive on the challenge of identifying skilled individuals who offer the right chemistry and capabilities to help a team to succeed. The worlds of work and football intersect on many levels, from animated conversations about the office fantasy football league to a passion shared by billions of football fans throughout the global work place.
“The English Premier League is by far the most popular league in the world and we see this partnership as an exciting platform to help us take our brand and our message to a broader global audience.”
Tom Glick, Chief Commercial & Operating Officer for Manchester City, added:
“It’s a privilege to welcome Hays on board as a valued member of our stable of global partners. Hays has established themselves as a truly international brand, with a wealth of experience attracting the best talent and expertise in the workplace.
“Manchester City has always been a Club built on people. We pride ourselves on continually developing the very best team of professionals across our organisation. Whether it’s international and home-grown talent on the pitch, or our friendly and professional match-day stewards off it, we strive to ensure we have the right people to drive the Club forward.”
Hays plc (the "Group") is the world’s leading professional recruiting group. We are experts at recruiting qualified, professional and skilled people worldwide, and are a market leader in the UK, Continental Europe, Asia Pacific and Latin America, together with a growing position in North America. The Group operates across the private and public sectors, dealing in permanent positions, contract roles and temporary assignments. As at 31 December 2012 the Group employed 7,810 staff operating from 240 offices in 33 countries across 20 specialisms. For the year ended 30 June 2012:
- the Group reported net fees of £734 million and operating profit (pre-exceptional items) of £128 million;
- the Group placed around 55,000 candidates into permanent jobs and around 182,000 people into temporary assignments;
- 33% of Group net fees were generated in Asia Pacific, 36% in Continental Europe & RoW (CERoW) and 31% in the United Kingdom&Ireland;
- the temporary placement business represented 56% of net fees and the permanent placement business represented 44% of net fees;
- Hays operates in the following countries: Australia, Austria, Belgium, Brazil, Canada, Colombia, Chile, China, the Czech Republic, Denmark, France, Germany, Hong Kong, Hungary, India, Ireland, Italy, Japan, Luxembourg, Malaysia, Mexico, the Netherlands, New Zealand, Poland, Portugal, Russia, Singapore, Spain, Sweden, Switzerland, UAE, the UK and the USA
About Manchester City Football Club
Informally known as “The Blues” or “The Citizens”, Manchester City FC is an English Premier League side, founded in 1880 as St Mark’s West Gorton. The Club counts the European Cup Winners’ Cup, three League Championship titles, and five FA Cups amongst its honours. Under manager Manuel Pellegrini the Club plays its domestic home fixtures at the Etihad Stadium, a spectacular 47,500 seat arena, which the Blues made their home following the successful Commonwealth Games in 2003. For more information, please visit www.mcfc.co.uk.
For further information, please contact:
Kreab Gavin Anderson (for Asian media enquiries)
Robert Koh – Director
+852 3753 6073
Claire Fowler – Head of PR and Communications
+44 (0)20 7200 3760
Manchester City Football Club
Paul Mulholland - Marketing Communications Manager, City Football Group