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HR and marketing professionals are loyal to banks

Three quarters (75%) of HR and marketing professionals working in the financial services sector have no plans to leave and 61 per cent either disagreed or disagreed strongly that their employer's brand had been damaged by the financial crisis according to a survey by the leading recruiting expert, Hays.

Despite their evident loyalty to the sector, 42 per cent of respondents said they planned to leave their current employer within the next year. Neither were respondents adverse to changing careers within the sector: 75 per cent agreed or strongly agreed that they would consider new opportunities within financial services, with some citing internal audit, asset management and compliance as the sort of roles they would consider moving into.

86 per cent of respondents agreed that their employer had a trusted brand and almost two thirds (61%) went as far as to say that staff attraction was better than average as a result of it. Respondents were confident that their employers placed importance on the brand with 65 per cent saying that their company's brand was at the forefront of their employer's HR plans and activities. Almost two thirds of employees agreed that a strong brand impacted on their productivity and commitment to the job (65%).

Geoff Fawcett, Director at Hays, comments: "It is positive that HR and marketing professionals are loyal to the sector despite the increased scrutiny it has come under since the recession. A large number of these professionals are looking to change jobs but are happy to remain in financial services, indicating that they continue to trust in the sector and brands within it."

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About the survey:

Hays Financial Services surveyed over 600 HR and marketing professionals in the financial services sector in March 2010.

About Hays

Hays plc (the "Group") is the leading global specialist recruiting group. It is the expert at recruiting qualified, professional and skilled people worldwide, being the market leader in the UK and Australia and one of the market leaders in Continental Europe. It operates across the private and public sectors, dealing in permanent positions, contract roles and temporary assignments.

The Group employs over 6,700 staff operating from 345 offices in 28 countries across 17 specialisms.

For the year ended 30 June 2009:

  • the Group had revenues of £2.4 billion, net fees of £670.8 million and operating profit of £158.0 million;
  • the Group placed around 50,000 candidates into permanent jobs and around 300,000 people into temporary assignments;
  • the temporary placement business represented 56% of net fees and the permanent placement business represented 44% of net fees;
  • Hays operates in the following countries: Australia, Austria, Belgium, Brazil, Canada, China, the Czech Republic, Denmark, France, Germany, Hong Kong, Hungary, India, Ireland, Italy, Japan, Luxembourg, the Netherlands, New Zealand, Poland, Portugal, Russia, Singapore, Spain, Sweden, Switzerland, UAE and United Kingdom.

For further press information please contact:

Sarah Swailes
T. 020 7259 8821