Benefit first came to the UK in 1997 with the first counter opening at Harrods in London. Selfridges and other counters soon followed. By the start of 2008 there was over 250 counters and 10 Boutiques in the UK and Ireland. Along with our own retail website, regular shows on QVC and the most amazing reviews in all the most important magazines and TV shows demonstrates that Benefit is only heading one way.
Within Europe we are 'cooking on full gas'. Benefit is well established and growing in France and Germany and we can now be found in Spain, Austria, Switzerland, Portugal, Italy, Poland and Russia.