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Marketing
Insights

Whether you are looking for guidance on salary expectations, help with career progression or looking for insight into your area of professional expertise or local recruitment market. Our content aims to provide you with the expert insight you need to make the right decisions for both your career and your business.

Marketing basics

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Our marketing basics series aims to provide you with the knowledge and understanding of key concepts in the marketing world.

What is SEO?
What is CRM?
What is big data?

Marketing: The new IT crowd

Marketing and IT

The dominance of data and its importance to modern marketing practices has led to a massive increase in demand for IT professionals in the digital marketing space. Are the two sectors destined to merge?

Find out more how IT is affecting marketing

Why diverse teams create better marketers

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A diverse marketing department, made up of professionals from all walks of life, of varying ages, gender and ethnic backgrounds, can create a hub of ideas inspiring original creative thinking.

Learn more about the benefits of diversity

Digital, it's all in the name

Marketing results

Digital is an integral part of every marketing role, yet job titles and roles still divide marketing into general and digital roles. So is the prefix becoming redundant? Should it be retired, or absorbed into the all-encompassing role of ‘marketer’?

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Should marketers be entrepreneurs?

Marketing results

With such a direct correlation between the effectiveness of a marketing team and the success of a business venture, should more marketers demonstrate a sense of business acumen?

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Why do good marketers leave?

Why do marketer's leave?

There can be many reasons for employees to leave, and whether it’s for professional or personal reasons, sometimes it’s just time to move on.

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6 tips for dealing with first day nerves

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A new job can cause butterflies to flutter but there are a few things to remember that can help settle those day one nerves.

Read more

DNA of Marketing Leader

Hays Marketing Salary Guide 2016

Capability Gap Report 2015

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