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• Email Marketing Executive
  Permanent role
  South Oxfordshire – hybrid (2 days a week in office)
  £32,000 - £38,000 PA
  
  My client are seeking a creative and organised email marketer with proven experience managing email marketing campaigns and audience data. The ideal candidate will be confident in planning, creating and managing email marketing campaigns, automation journeys and data capture activities. You will have good technical and HTML skills, ideally within Salesforce Account Engagement Cloud (Pardot) or similar email systems. Experience of driving engagement and nurturing audiences is key, as well as an eye for detail and excellent problem-solving skills.
  
  WHAT YOU’LL DO:
  
  You’ll be involved in the creation, deployment, and reporting of email campaigns while maintaining the integrity of our processes, data, and overall engagement strategies. You will have a focus on ensuring optimised sender reputation, improving segmentation, and delivering high-quality, impactful communications.

• Support the rollout of the email marketing strategy to enhance engagement, lead generation, and customer retention across diverse audience segments

• Create and deliver strong email campaigns, segmented by target audience driving engagement and lead generation
  Balance creative and technical aspects of email campaigns, including content creation, design, segmentation, A/B testing, and performance optimisation

• Ensure the highest standards of quality, accuracy, and consistency are maintained across all campaigns. This includes upholding best practices in email deliverability, data management, and compliance.

• Analyse email performance and engagement metrics, producing regular reports to identify opportunities for optimisation and improvement. Make data-driven recommendations to enhance future campaigns

• Work to enhance and maintain a positive sender reputation by building quality email lists, improving data segmentation, and adhering to email marketing best practices

• Work closely with cross-functional teams to understand business needs, address blockers, and drive alignment across email initiatives.
  
  ABOUT YOU:
  
  You’ll possess a solid understanding of email marketing platforms, CRM systems, and data driven marketing strategies. An analytical mindset with expertise in email marketing best practices, deliverability, segmentation, automation, user journeys, A/B testing, and data privacy regulations (e.g. GDPR). Your ability to balance creativity and attention to detail with data analysis and interpretation will support the creation of effective, results-driven email campaigns.
  
  You’ll be highly organised with the ability to manage priorities, allocate tasks and work to deadlines, responding to shifting goals and timelines as needed. A team player with a collaborative, proactive and innovate approach.
  
  Knowledge, Skills & Experience:

• Strong experience with email marketing platforms & CRM systems (ideally Pardot/Salesforce Marketing Cloud)

• Understanding of HTML for email

• Proficiency in reporting and analysing email performance metrics

• Experience in using project management tools (e.g. Trello) to coordinate and plan

• A deep understanding of segmentation, list hygiene, and maintaining data integrity in email marketing

• Knowledge of email compliance regulations (e.g., CAN-SPAM, GDPR).
  
  

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