Join this roundtable panel session and participate in the debate which will answer some of the important questions facing organisations today around the whole social business movement.
Why is there such an interest in organisations using social experience platforms, can they really attract new customers, help sell new services or even lower operational costs? What does becoming social really mean in terms of new business models, technology requirements and changes to strategy? Which companies are getting it right and what can we learn from them?
The panel will be chaired by Oracle’s UK Technology Director, Enterprise 2.0 – Rachel Phillips. Rachel is a Thought Leader and advocate within the social business community and is passionate about campaigns taking a long term view on their social computing solutions. Also joining the panel is Neil Fenton, Founder of 10Duke, a company which has a wealth of experience in developing new technologies to help some of the world’s leading brands, such as Nike, Adidas and BBC to improve their customer experience and offering online. Neil will be sharing some of these customer case studies during this discussion. The third panellist will be Matt Whitehart, a senior Oracle Architect who has over 10 years' experience within the enterprise content management and portal industry and will be drawing on his experience with customers including Vodafone, Kew Gardens and DirectGov.
About this webcast
This BrightTALK™ Webcast is sponsored by Hays Marketing. This session is part of the BrightTALK Social Media Marketing Summit, ask questions, rate speakers and vote in live audience polls. View the full line-up and register to attend live or view on-demand at your convenience here.
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