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A day in the life

Business Development Executive, FMCG

Describe the main responsibilities of your role.
I am responsible for maximising product availability and the rate of sales through influencing in-store consumer mechanics and championing brands, whilst building and maintaining relationships at store level.

How would an average day start?
My day starts the night before, actually. I plan where I am going, and if I am meeting a client I will consider what I achieved on the last visit so I can have some realistic, achievable and strategic objectives to accomplish on this one.  Preparation is key to success, without a doubt.

What is your favourite part of your job?
Meeting new development managers every day, and getting a good result on my first visit , because that  means I have done a good job.

What’s the most difficult part of your job?
Keeping on top of the development managers to make sure they act on all the information I give them!

What do you feel are the key skills needed to be good at your job?
You need to enjoy what you do if not then there’s no point in doing this job as you wont achieve any thing.

What advice would you give someone wanting to become a business development executive?
Work hard and don’t give up. Keep going until you get what you want.

What do you feel are the key issues that will affect the sales profession in 2011?
Companies and staff must be willing to change in 2011 or prepare to be replaced.