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Sales Director, FMCG

Read our Q&A, in which a Sales Director from an FMCG decribes the highs and lows of their job, and talks about a typical day at work.

Describe the main responsibilities of your role?
I am responsible for creating and implementing the growth strategy against our three-year revenue objectives. I’m very hands-on, so I tend to work closely with our clients myself, alongside my team of five national account managers. People tend to think that at director level it’s all about just having meetings and taking clients to lunch, but there are no ivory towers in our business, and I have even loaded delivery lorries when we have been up against it.

How would an average day start?
It completely varies. Due to the nature of our market and how fast-moving it is, no two days are the same, which is why I really enjoy my job. Typically I am in the office for 7am to clear down my emails and then I start my day.

What is your favourite part of your job?
Working with so many different people to deliver profit-making, market-leading products.

What’s the hardest part of your job?

Walking away from a piece of new product development that you worked on for months, only to find out that it’s not viable to produce. You always wonder what could have been.

What do you feel are the key skills needed to be good at your job?
Quick thinking, sound judgement and the ability to take calculated risks.

How and why did you get started in the profession?
I fell into sales, as most people do, and I found that I had a knack for it. I think once you get your first bonus payment, there is no looking back.

What advice would you give someone wanting to become a Sales Director?
Listen to your staff, listen to your customers and always lead by example.

What do you feel are the key issues that will affect the sector you work in this year?
The fluctuating cost of our core product and also the threat of cheaper rivals breaking into the UK market from overseas.