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The Annual B2B Marketing Conference 2011

Understanding and Engaging Customer 2.0

Customer 2.0 is well and truly here, more informed, more connected and more fickle than ever. How do you attract, engage and retain this demanding new breed of B2B buyer? The IDM B2B Conference 2011 gives you the roadmap you need when the customer is in the driving seat.

Agenda at a glance

  • Insight into changing customer buying behaviour and decision-making to inform marketing strategy
  • Case study: convincing your business leadership of the value of marketing
  • Impact of the economic climate on business and B2B marketing
  • Putting the customer back at the centre of marketing
  • Data driven targeting: turning data into something meaningful
  • Rigorous lead nurturing to maximise results
  • Data driven targeting
  • The multi-skilled B2B marketer – what does the successful marketer really look like?
  • Digital innovation in B2B marketing
Updated: 22 Feb 2014

Organiser: The IDM
Date: 18th May, 2011
Location: 25 Northumberland Avenue, London WC2N 5AP


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