Web Analytics and Optimisation Specialist with 8 years experience in E-commerce and digital marketing ecosystems. Managed a portfolio of 25 retail brands.
Writing queries and interrogating broad data sets in SQL
Multivariate & A/B testing, predictive analysis
Experience within the start-up division of a leading UK brand
Web development / project management / client management
Campaign tracking, event tracking, custom dashboards, advanced segmentation, traffic growth, retention and sales conversion
Tagging and tracking implementation projects
Data, database management, data migration and integration