A commercial marketer, who has repeatedly turned around teams, strategy and profitability, resulting in a significant impact on many businesses.
•Led 360° marketing planning & execution for phones across ATL, digital, mobile, e-Commerce, social and retail
•Leading profitability and budget planning for European markets. Annual budget: $160M.
•Created a strategic funnel-driven Cost Per Acquisition investment & business model, which resulted in 6% market share uplift and was adopted by the rest of the organization
•Established this company’s first Global Music social media & brand engagement programme. Results: Reached 6.7M people, 98% positive sentiment, occasions being UK’s top trending topic on Twitter. This partnership delivered 11.5M earned media reach, +340% conversations for the company.
•Increased this global phone company market share from 45% to 64% in 3 years through marketing campaigns and received a Global Award in 2007 for best results.
This candidate has worked for the global players within the technological industry and is now looking for a new opportunity in a strategic marketing role to take her new company to the next level. This candidate is open to industry.